Highlights of 1st Work Package “Get Ready” - Analyses and reports within project Beyond Borders-Introducing Smart Tourism and Sharing Economy IPA CBC MK-AL 2014-2020

One of the created studies in Activity 1.4 is “Study on Sustainability of tourism in CBC region”, that focus on influence of tourism on sustainability on one hand, and possibilities to use sustainable practices in tourism activities on other hand. This activity was implemented in the period 15.08.2018-15.02.2019. Sustainable destination management is critical for tourism development, especially through effective spatial and land use planning and development control and through investment decisions on infrastructure and services.
According to our research, conducted field surveys in both countries, the social mindset, institutions, and public administration systems of a tourist destinations could be unprepared of the rapid changes in the way the tourism will be developed. Many local tourism business operators have very limited understanding of the needs and wants of travellers, and expectations of international tour operators. To function as one integrated travel destination (as frequently desired from the demand perspective) countries in the region must establish effective cooperation to develop joint tourism products (cross-border routes, common themes, joint attractions, etc.), deliver authentic regional experiences and market them as one destination.

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